In Buyology: Truth and Lies About Why We Buy, Martin Lindstrom reveals how subconscious triggers influence consumer choices. Through extensive neuromarketing research, he uncovers surprising insights—like how branding taps into primal emotions and sensory experiences rather than logic. Lindstrom debunks myths, showing that factors like fear, rituals, and sensory cues shape loyalty more than flashy ads or sexual imagery. This book provides a fresh perspective on how deeply psychological factors drive our buying behaviors, making it an eye-opening read for anyone curious about marketing’s hidden impact.
Bottom line:
Sellers take advantages on our psychological factors and influence us to buy something which is not even needed.
Recommended audience:
Consumers!
Rating : 7.8/10
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